Melinda & Delfondo were inspired to create a conscious lifestyle brand with healthier beauty options by replacing products that triggered allergic reactions or caused skin irritation. This inspiration was fueled by Melinda’s desire for products that were gentle enough for her sensitive skin and Delfondo’s eczema. After extensive research, they discovered vegan and plant-based ingredients, benefit sensitive skin as they use fewer ingredients and a small number of chemicals and have anti-aging properties. Vegan ingredients hydrate the skin and reduce acne and other skin abnormalities. Thus, such properties are expected to attract consumers by driving market growth during the forecast period.
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